Skinny Girl Margarita at the super market for some time now, but not sure if I want to waste $15 bucks on what might be a novelty. Then a friend of mine of who openly admits that she is a "drinker" and loves tequila told me that she loves Skinny Girl Margarita's. That's all I needed to hear. Off I was to the supermarket to buy me a bottle. So there I am at the store looking up and down the shelves for Skinny Girl and I can't find it. I say to myself out loud "where is that Skinny Girl?" All of a sudden from the back of my shopping cart my brilliant little boy says, "there it is Mommy" and points to a display stand of Skinny Girl Margarita's - right in front of me, of course. I say, "how do you know that's Skinny Girl? You don't know how to read." He says, "because there is a picture of a skinny girl on the bottle." Now that's some good branding. So, not only has Bethenny Frankel of Bethenny Ever After fame brilliantly branded her product, proved that she is a amazing business woman and can play with the big boys, she makes a hell of a great (low cal) margarita.
P.S. I am not getting paid to write this or promote Skinny Girl or Bethenny Frankel. I just love it!