I've been racking my brain for the ultimate name for my bathing suit business. At first it was Winnie London - which I like but then discovered a designer named "Maggie London" and that 86'd that name. Also some of the names just sounded to "porn" like of course unintentionally but you know how people think. This is just as hard as naming a baby!!! and of course this is my baby so I have to make sure people get it and don't associate it with porn, the devil, fruit, god etc. Anyways, I've made my final decision, there is a story behind the name as well as it reminds me of one of my favorite childhood books but most importantly represents me. Next step is a trip to city hall to get my business licence, buy the domain name and get this bikini baby born.